Business Card Lettering and Sizes.
One of my pet peeves is microscopic lettering on business cards. Tons of ink is used on the photo and almost no ink is used to present the contact information. Phone and fax numbers and email addresses are written so small and thin they are hard to read, especially on glossy paper.
The population is aging and seniors and even young persons like to be able to read a business card easily. I know I do. I made my cards with large lettering and my customers love it.
What do your cards look like?
I use my logo and lettering only with no face photo. But my cards are standard size so they fit into shirt pockets and wallets easily.
The extra large card size mentioned by Todd Clark in the Reliberation Blog is a great idea not only for the ability to have large lettering, but the ability to be noticed and remembered. But that 4 x 6 sounds just a little too big too me. I might try add a bigger size as an experiment with certain customers. Standard is 2 x 3.5 inches. I might try a 3 x 4.5 or something like that. It will be a fun project, easy to do on my computer.
I have always designed and printed my own business cards using Office Depot or Avery clean break blanks. I will see if they have a larger size.
What do you think about oversized business cards?