Author Archives: Valerie Peterson

7 Effective Real Estate Marketing Ideas For Lead Generation

It seems that by now everything under the sun has been done with regards to real estate marketing and lead generation. What can you do to stand out from the crowd? Rather than racking your brain for crazy, new, wild ideas, you can simply add a creative touch to methods that already work.

The key to effective real estate marketing is understanding what separates you from your competitors and leveraging that to shape your lead generation. You can diversify lead sources by incorporating both offline and online strategies from this trusted company https://gggmarketing.com/locations/.

Here are seven effective real estate marketing ideas guaranteed to spice up your lead generation

1. Offering Valuable Content

The importance of valuable content is probably not something new to you, but it is hard to stress its importance. Update your blog or website with valuable content so that your website ranks higher in the search engine as well as for positioning yourself as an authority.

For instance, people looking for a home to buy in a new location might ask questions like: What are the traffic conditions? How are the school districts in this location? How long is a typical commute from this area to downtown? Provide answers to the questions and establish yourself as an authority.

Ask your clients about the questions they had before selling or buying their homes. Use the responses to create blog posts that answer those questions or guides with tips for selling or buying in your location. Stay relevant to consumers in your location using content that answers their questions and helps them make better assessments and decisions.

2. Creating More Video Content

73 percent of homeowners are likely to list with real estate agents that offer to create videos for them. However, only 4 percent of agents ever put listings on YouTube. Video doubles a number of time visitors spend on a website and attracts close to 2 to 3 times as many monthly visitors. Consumers are increasingly turning to video, and you need to integrate it into your marketing efforts.

You can start by posting home tour videos on your blog and YouTube channel. You can even consider taking “Frequently Asked Questions” and turning them into videos as opposed to written text. For example, you can create video tutorials on topics such as “5 Steps to Prepare Your Home for a Showing to help it Sell Fast”.

3. Being Active on Social Media

If you are not leveraging the power of social media, you are losing out on a big opportunity to market your real estate business. For instance, Facebook Ads are not only cost effective when it comes to lead generation but also allows you to target your audience precisely. You can even target the existing leads in your database by creating Custom Audiences or simply use the Boost Post feature on Facebook.

However, while Facebook might be a great platform for promoting your real estate business, it is likely that response rates will start dropping once more realtors enter the space. It is due to this reason why you should also consider experimenting with Instagram. However, conversions on Instagram take much more work and radically different approaches from Facebook.

4. Getting Involved in Your Community

If you want to establish yourself as a local presence while still giving back, you should get involved in your community. You can consider being a guest speaker at the local community college discussing the finances behind real estate or process of buying a house. You could even sponsor an event at the local elementary school or volunteer at local charity events.

A great way to get your name out there is to get coverage from the local media or press. Keep it simply by taking out radio ads, pitching ideas to local journalists, or simply adding your spin to it. If you are lucky, you might get the opportunity to host your show covering various topics of interest to homeowners such as renovation tips and advice and more.

5. Using Newsletters or Magazines to Educate

The primary role of a real estate agent is not simply to sell but rather to educate. Real estate agents have the responsibility of helping their clients “connect the dots.” You can produce a community magazine containing essential real estate information, industry statistics, as well as upcoming events.

You can even send out an email newsletter providing the current interest rates, a few of the hottest listings, and projections on mortgage rates. Provide useful information for guiding the public about selling or buying property in your location and distinguish yourself as the authority.

6. Sending Just Sold/Listed Postcards

You probably think that there is nothing unique about this age-old marketing method. However, you might be surprised by how effective this strategy still is. Consistent direct mail marketing is not only recommended, but realtors from all over the country say that it is one of the most effective ways to generate leads offline.

7. Exercising Your Creativity

When it comes to unique ideas for marketing your real estate business, the possibilities are endless. It simply depends on you and the amount of effort and time that you are willing to put in as well as your ability to think differently. A good example of exercising one’s creativity is a realtor that holds “neighborhood parties” as opposed to open houses and has even purchased a branded moving truck for helping his clients use without having to pay anything.

The Bottom Line

Real estate marketing can take several different approaches. You can use either offline or online strategy as shown here. The seven strategies discussed here are guaranteed to make a difference especially with regards to lead generation.

Whatever strategies you choose to implement, ensure that you map out your plan and commit to it. It might take as much as six months or more to see a return, but it is well worth it. Don’t forget to track your ROI so that you know what methods are working and the ones that are not.

Finally, understand your unique value and sell it!

Advantages Of Buying Grey Oaks Florida Condos For Sale

Some people prefer living in an apartment when moving to Florida, but if you’re looking for something a bit more permanent and personalized, you should check out Grey Oaks Florida condos for sale! Not only are condos in the area a lot more affordable than single-family homes, but they offer numerous advantages to the right owner. Of course, investing in any real estate can be costly, so it’s important that you gauge your needs and choose accordingly! Here are some tips from http://www.naplesluxurygolfrealestate.com/grey-oaks/.

Advantages Of Grey Oaks Condo Living

*Condos are affordable to purchase, especially for young adults or people looking to retire on a budget. It’s also important to consider that condos are a good investment because prices are only going to go up in just a few short years. Not only is condo living affordable, but it’s a smart investment guaranteed to get you a good return.

*Home ownership isn’t always everything people make it out to be. Often what people forget to mention is that owning a home is costly and the price of maintenance is only going to go up the more wear and tear it’s subjected to. Condos are bite-sized homes that don’t require lot of upkeep, and should anything need fixing; you can easily do it all on a budget.

*Keeping a condo organized and clutter-free isn’t as hard as reining in your clutter when you own a single-family home. Retired couples looking to travel and relax enjoy minimalist living, which is why a condo is a perfect fit. Since space is limited, you’re not forced to cull your collections, but you also become realistic about how much stuff to keep.

*Condo living ensures a safe community environment. You can get to know your neighbors on a more personal level and entertain friends and family. Many people enjoy those condo communities are tight-knit, and people look out for each other. With that being said, if you choose the right unit, you still get plenty of personal space and privacy.

*All of the outdoors maintenance and landscaping is taken care of by your monthly HOA fees. Of course, it’s important to consider these fees when investing in a condo of any size, but it also means that you don’t have to worry about the upkeep of a yard or your front lawn.

*Many condo communities come with amenities such as swimming pools, gyms or tennis courts. When shopping around for the right Grey Oaks Florida condos for sale, it’s important to consider what amenities, if any, you would like to have. Bear in mind that location and amenities are the most significant sellers when it comes to condos, which is why the right choice is a solid investment.

Real estate can be hard to find in any location when you have a lot of criteria that need to be met. What people have the most trouble with is finding a home that’s not only within their means but offers everything they want as well. Fortunately, the Internet can help with the search!

When Will Homes Start Selling Quickly Again?

During the heated market of the last several years homes sold very quickly. Today in May 2008, my area has at least a 10-11 month inventory of homes. Almost every day for the last 7 months about 3 times more homes have been listed for sale than closed (sold). Today was no different. Far more homes came on the market than closed or went pending.

It makes me wonder – WHY are so many people trying to sell their homes at the same time? Don’t they know the news? Don’t they know anything about or have even rudimentary knowledge about SUPPLY and DEMAND.

However, the daily statistic that I believe holds the key to why this market is slow is the Back on the Market list. On most days the number of homes that were returned to the market from the Pending or Under Contract category outnumbered the ones closed (sold). Why are so many deals falling through? Could it be because FINANCING has become so hard to get?

YES. The banks that were over exposed to the subprime risk or perceive they have too much risk, have stopped making loans. Their offices are open. Their loan agents are at their desks. Their processors and underwriters are on duty. BUT, somehow, no matter how much documentation, paperwork, proofs, tax returns, W-2’s, 1099’s, statements, verifications of deposit, etc. are provided, there is always one more thing they need. Of course the contract expires before the loan is approved.

By not lending very much money, even to excellent credit risks, the banks are building up reserves to balance out projected losses and writeoffs. But, how can they earn income without lending? A bank’s income comes from the difference between money in and money out. They borrow from depositors at a low rate of interest and lend to borrowers at a higher rate of interest. When they need some extra they borrow from the Federal Reserve (which creates money out of thin air by accounting entries, but that’s another whole story). By not lending they will grow reserves at the expense of income.

There are plenty of buyers in the market. There are plenty of underpriced and fairly priced homes. There just aren’t enough serious lenders at the moment. Homes will start selling again as soon as financing is readily available for buyers who have down payment money and good to excellent credit.

This a a good time for “Private Lenders” to enter the single-family home financing market.

Mortgage Rates Drop and Builders Offer Incentives

Are the media freezing you into inactivity with their negative housing market stories? Contrary to media articles, it is a great time to buy.

Today’s housing market has numerous choices in all price ranges. Inventory is high and Interest rates are low: about 6.25 percent -6.33 percent for 30-year fixed rate and 5.90 percent – 5.99 percent for 15 year fixed rate loans.

Some new home builders are offering great incentives. In fact, I know a leading builder who can put qualified buyers in a brand new home in Gainesville for a zero down payment. This builder will also pay all the closing costs!

With mortgage rates close to all time lows and you needing little cash to buy, it is the perfect time to buy your Brand New Dream Home in Gainesville!

Contact Me Now for more information about this exciting offer. 352-373-3783.